Access To Cheaper &: More Convenient Prescription Drugs


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There are an estimated 100 million Americans 50 years of age and over, 45 million of which are considered retired seniors, 65 years of age and over. 15 million or one out of three seniors - have no health insurance coverage to help pay for their prescription drugs at all, and another 15 million have some insurance but are considered under insured in regards to prescription drugs. As a result, many of them simply cannot afford the drugs they need to keep them alive or to make their lives liveable. This is only one segment of the industry that you can market to. You can market this program and service to anyone who is currently on prescription medications. In total there are approximately 150 million people in the United States that have no prescription coverage at all. The other glaring fact, 35% of those prescriptions go unfilled because they are not affordable. This statistic is expected to go to 45% by the year 2003. IMS Health, a leading provider of information to the pharmaceutical and healthcare industries, reported that prescription drug sales for mail-order pharmacies increased by almost 27% in the 12-month period ending in June. This accounted for 13.6 billion of total U.S. prescription sales of 128 billion. During this same period, prescription sales for retail pharmacies grew by only 17%. This fact suggests that aging baby boomers want access to cheaper and more convenient prescription drugs.



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